New signal · AI search

Your 4.9 stars don't matter
to an AI that never reads them.

ChatGPT, Perplexity, and Google AI are building the shortlists your patients use to choose a med spa — and they're not looking at your star rating. Find out where your practice actually stands before your competitors do.

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2026 Outer Intel Med Spa AI Visibility Benchmark · 131 practices · 12 cities · 21,489 reviews

69% of practices are at 4.9 stars or higher — stars are no longer a competitive signal
54 pts owner response rate gap between top and bottom performers in every market
1 in 5 practices respond to fewer than 10% of their reviews — handing their narrative to patients

Markets studied

Atlanta Austin Charlotte Chicago Dallas Denver Houston Miami Nashville Phoenix Scottsdale Tampa
What the audit measures

Five signals AI uses to decide which practices to recommend

Your star rating is one input among many — and it's the least differentiating. These are the gaps that actually determine whether an AI names your practice or skips it.

Review Velocity Volume & recency

How many reviews you earn per month versus the top operators in your local market. AI systems weight recency — a stagnant profile quietly recedes from recommendation results.

Owner Response Rate Indexed content

The percentage of reviews — positive and negative — that receive a substantive owner response. Responses are indexed content. Silence is also a signal, and AI reads both.

Review Content Quality Specificity

What percentage of your reviews name a specific service, practitioner, or outcome. Generic "great place!" reviews are noise to a language model. Specific reviews are citations.

AI Sentiment Score Language model read

How your full review corpus reads to an AI — the overall tone, trustworthiness signals, and specificity in the language your patients use to describe their experience.

Competitive Benchmark Your market

Where you rank on all four dimensions against the leaders and laggards in your specific city. You cannot close a gap you cannot see — and most owners have never looked.

Free AI Visibility Score

See where your practice stands in your market.

Submit your practice details and we'll run your AI Visibility Score against the benchmark data for your city — measuring all five signals, ranked against local competitors. You'll receive your results within 48 hours, along with a copy of the full 2026 benchmark report.

  • Your score across all five AI visibility signals
  • How you rank against practices in your city
  • The specific gaps most likely to be costing you recommendations
  • The full 2026 Outer Intel Benchmark Report (PDF)
Get your score

Where should we send your results?

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Your data is used only to generate your score. Not sold, not shared.